Scaler by Interviewbit is an ed-tech platform based in India, providing career-focused tech upskilling and placement assistance.
Platform
Web - Mobile & Desktop
Team
Timeline
Apr 2025 - Jun 2025
INTRODUCTION
Context.
Scaler course pages are the SEO pages, built on a single template. Users find the course page on a browser by organically searching the course.
Users are expected to Request a Free call back from a Scaler expert, who will then guide them to the course along with a Career counseling.
Target User.
Siddharth Gautam
SDE trying to change field for Job
"I see that there is a recent boom in AI and Machine Learning and think that I will have better opportunities in them, so I am planning to switch my role from an SDE to ML Engineer.
The Funnel.
This is a general flow of how the user is expected to interact with the website.
Area of Design Intervention
User Engagement.
About 95% of People expected engagement by the 3rd fold.
THE PROBLEM
What's the Issue?
These course pages have very low Leads, with only about 4.6% of people requesting a call back.
Why?
The Scaler Course pages are nowhere, even on the 1st page of the Google search results, despite being the SEO Pages.
Scaler ML Course in the 7th page of Google Search
But why does it rank so low in the SEO?
Primary Research
Interview Data
Software Engineer II
ML Engineer I
CSE Final Year Student
THE SOLUTION
What runs an SEO page?
Marketing Team
The Design Philosophy.
78% of the users browse these search results on their phones, hence the design followed a Mobile-first approach.
The Approach.
The design will be implemented in parts, like V1, V2, V3 and so on. This could help us understand if we are going in the right direction, and would not waste the time & resources for Dev, if it isn't.
Things that matter most.
User Insight
Course Instructor's credibility
Course Structure & Outcome
Student feedback on the course
V1 - Update Hero Section.
It was identified that the 1st fold wasn't engaging and didn't convince most people to sign up the form, hence we redesigned the hero section.
Check out the Website
V1 - Results - 2 weeks
+2%
Visitors to Leads
+6%
CTR
+0%
Avg. Scroll Depth
Explorations
TAKEAWAY
Is this the right direction?
Marketing Team
Requesting Call backs went up by 2%.
Improved, but still not getting the right information.
Increased CTR by 6%
There were some changes in the HTML tags as well which improved the SEO.
Avg. scroll depth didn't change
No improvement, but wasn't expected, since there was no change in the content below.